The CabinView Website
Having previously worked with the owners of The Cabin on their other restaurants, Washington Avenue Grill, Vault, and Hawthorne Beer Market, I was thrilled when they asked me to help develop their newest concept in the amazing community of Crescent Beach. On a shoe-string budget and tight timeframe we were able to transform the space and create a memorable and beloved brand. I worked closely with the client in creating a name and overall brand feel that would be embraced in the tight-knit community. We articulated the brand in print design, web design and in the physical space. It was a wonderful experience to extend designs beyond the screen. While most designs started in Illustrator, many came to life on chalkboard or as hand-painted signs. I also designed and built a custom website, where they are able to edit menu items, and through some clever PHP templating and custom CSS print styles, the clients are able to edit menu items through their website and directly print new 11″ x 17″ physical menus. This enabled the client to continually innovate with their menu items without the delay of a graphic designer, and while maintaining brand consistency with their menus.