Hawkers Wharf

Web Design & Development, Brand Strategy

Hawkers Wharf

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Hawker's Wharf was a waterfront food market, world-class dining destination and food-business start-up accelerator in North Vancouver. It was a project of unprecedented scope and breadth in the region. Like too many unique venues in the Lower Mainland, Hawkers Wharf was not long for this world. After several years of development, the project was very close to completion, but ultimately did not go forward.   I worked at Hawkers Wharf as a multi-disciplinary Designer and Web Developer, but the small nature of our team created a variety of cross-function responsibilities. In addition to my work as a designer and developer, I was tasked with implementing a point-of-sale solution that would connect point-of-sale terminals to 23 different businesses for real-time order fulfillment. In addition to P.O.S. on location, our guests would be able to order food through our website, which would similarly require fulfillment from one or more of the vendors. To build something like this on our own would have been far beyond our capabilities but after significant research I was able to identify third-party hardware and software providers that we could leverage and extend through the use of APIs.   Beyond developing the extremely complex POS solution, I was also in the process of building an E-commerce solution for a community supported agriculture subscription program that was being developed. Customers of this program would sign up for bi-weekly or monthly boxes of fresh local produce and other products.   The most significant remaining artifact from this project is the website. It is shuttered from its original domain, but is archived at http://hawkerswharf.com/ for posterity.   The design process began with wireframes and high-fidelity mock-ups designed by myself in Adobe Illustrator. During the design phase I solicited feedback and criticism from our in-house team, and from a design studio in New York that we worked closely with. After developing a modular and extendable design pattern in the mock-up phase.   Brand identity, and additional supporting design assets were designed by Young Jerks, a design studio out of Brooklyn, New York. Building renderings were produced by Muvbox, from Montreal, Quebec.

Tiled Instagram Post Series by Joseph Coombes and Young Jerks Studio

Landing Page for Local Produce Subscription Service

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