Anewall

E-Commerce Design & Development

Anewall

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Design and development for a booming E-Commerce store. This project first started with sourcing the right E-Commerce platform. As with most things, in life, they all come with trade-offs. We ultimately decided to move forward with Shopify, which in many ways is a joy to work with, but some of the optimizations and limitations built in by the hosted platform proved challenging to work around. Anewall offers a variety of sizes, print media, colours, and framing options for many of their products, which required some clever work-arounds of Shopify's variant limitations. Another challenge was handling the tens of thousands of images that are the result of the numerous framing options. This required some custom Photoshop scripting and batch processing, and was a valuable exercise in dealing with images at large scale.

This project has been a huge success, with an average 5 times monthly revenue increase.

   

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